Discover & shop the best conscious brands.

We’re here to help you discover unique products from the best emerging fashion & design talent from around the world. Gain access to quality products that are mindfully made to have low or zero impact on the planet.

Our unique focus on conscious creators means that when you shop JIMI, more money is transferred into the hands of badass people like yourself who care about their footprint on the world and are doing their best to create positive change.



We imagine a world where more people consume consciously and live mindfully.




Empower you to live free



  • COMMUNITY: We are neurobiologically hardwired to crave human connection (thanks for the insight, Brene Brown). Having a supportive community is the key to transcending personal limitations. We believe that by supporting each other we can grow and realize our greatest potential.
  • FUTURE PROOF: We maintain quality standards so you can rest assured the treasures that you find here were made to last. Quality over quantity!
  • COOLEST SHIT OUT THERE:  With unique, limited edition small batch releases and collaborations, you can bet you’re one of the lucky few who owns your latest JIMI treasure.
  • ETHICAL & SUSTAINABLE: We sell products that are good for you and good for the planet. That means no sweatshops, child labor, worker abuse, or slavery involved in the making of products sold here. That also means the products sold here are made with intention -- durable fabrics and timeless style. Lastly, we feature brands that are mindful about how their supply chain affects the environment -- often you will find the brands that we sell use low impact materials and packaging. 
  • AUTHENTICITY: We’re keeping it real over here. Transparency and authenticity are the foundations for trust. JIMI is a vessel to share the stories and cultures of the beautiful women who inspire us.



We have the power to ignite a paradigm shift towards liberation through mindful living.